Viral marketing—having others tell and spread your story for you —is one of the most exciting and powerful ways to reach your audiences. It’s not easy to harness the power of word-of-mouse, but any company with thoughtful ideas to share—and clever ways to create interest in them —can, after some careful preparation, become famous and find success on the Web.
The New Rules of Viral Marketing by David Meerman Scott
http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf
No comments:
Post a Comment