Eventos

Después de unas semanas de noticias variadas, la pérdida de Steve Jobs, la presentación del nuevo Iphone 4s, renovación y mejoras de Linkedin, los fallos globales de BlackBerry, encontramos nuevos e interesantes eventos próximamente como "El Evento Internacional de los Negocios Online" los días 26 y 27 de octubre en Madrid.

http://www.ecomm-marketing.com/es/feria-madrid2011/

'Publiteca'

Andábamos buscando en Internet sin mucho éxito, cuando de pronto encontramos un website llamado 'Publiteca' que se dedica a colgar libros en formato .pdf y que nos ha parecido digno de comentar. Así es como se presentan:

"La Publiteca es un proyecto sin ánimo de lucro desarrollado y gestionado por Javier Cerezo con fines académicos. La Publiteca pretende ser un espacio donde publicar, compartir y conversar acerca de un gran número de eBooks que circulan por la red sobre publicidad, marketing, comunicación, internet y disciplinas afines."

Por tanto, tenemos una nueva fuente de libros (eBooks) totalmente gratuita y con un gran fin: publicar, compartir y conversar acerca de un gran número de eBooks que circulan por la red sobre publicidad, marketing, comunicación, periodismo, agencias, internet y disciplinas afines en varios idiomas.

No tenemos excusa para no estar informados, sígue a La Publiteca en Twitter:

@publiteca

Empleo en Redes Sociales

En los días que nos encontramos es complicado buscar y encontrar trabajo. Los portales de empleo están masificados y las ofertas escasean. De nuevo, la herramienta Twitter, se ha unido a una iniciativa que consiste en ofrecer ofertas de trabajo que puedan interesarte. Se trata de la página web: 'Tuiempleo'.

Además de ello, entre otros muchos, son muy útiles los siguientes portales:

Google +. En determinados aspectos combina
la viralidad de Twitter con la capacidad de compartir
 contenidos más amplios de Facebook.



Tenemos que completar adecuadamente nuestra
formación y experiencia, recomendaciones y
unirnos a grupos para conseguir ofertas de enpleo.




Es muy similar a LinkedIn yes interesante unirse
y participar en los grupos afines a nuestra carrera.

La polémica del día

Su nombre es Alessio Rastani y se ha convertido en TT en Twitter con merecida notoriedad. Las declaraciones del 'Broker' británico han levantado pasiones e incredulidad cuando ha afirmado que "sueña cada noche con una recesión" porque es ahí cuando su colectivo, gana dinero. Se muestra contento con la situación actual porque no le importa lo ajeno a su persona, ya que, mientras pueda aumentar su cuenta bancaria, poco más parece importarle.

Unos afirman que ha sido una forma fácil de publicitarse y darse a conocer, en tan solo unos segundos de emisión. Otros opinan que este hombre ha dicho en voz alta lo que creen la inmensa mayoría de las personas que trabajan en el mercado. Y también se ha llegado a decir en Twitter que Rastani formaba parte de un grupo que se encargaba de falsear personalidades y engañar a los medios de comunicación. Por el motivo que sea, sus pensamientos no han dejado indiferente a nadie... Aquí vemos el momento:

Lanzamiento Iphone 5

Ya tenemos fecha para el nuevo Iphone 5: el 4 de octubre de 2011

http://allthingsd.com/20110921/apple-to-hold-special-event-on-october-4/ 

Air France

When simple ideas and elegance go together...

Who's the most popular on Facebook?

According to The New York Times, Jesus has no competence. The most "liked" page on Facebook for the past three months is Jesus Daily, a page created by Aaron Tabor as a hobby. Weird but not impossible: people still believe in religion or this can be a conclusion we can make. Moreover, some experts say that actors, popular singers, famous people have nothing to do to beat "Jesus" because, as they say Jesus is Eternal...

Read more,

http://newsfeed.time.com/2011/09/06/most-liked-on-facebook-recently-jesus-not-bieber/

@TIMENewsFeed

Why we like 'Lomograpgy'...

"A Lomograph holds a charm all of its own. Somehow, everything is amplified, making ordinary objects stand out, enhancing details that would normally go unnoticed. Characterised by ever-changing variables such as the mysterious vignettes that frame the shot, light leaks, lo-fi grain, beautiful blurs, the magical balance of contrast and saturation … just to name a few.

An example of 'Lomo' camera

A combination these factors and a healthy touch of the unexpected go into making each Lomograph unique. Essentially, Lomography embraces the element of surprise that only analogue film photography can bring and wholeheartedly celebrates the outcome."

A vintage touch can be successful with just one click. The magical thing in this kind of photos is that you can experiment another type of Photography without having a prepared scene.

You can not miss it. Do not think, just enjoy and be surprised!!

Find out more information:

http://www.lomography.com/

@lomographyspain

Updating...

We've just come back!

After a reflexion period, new ideas, new compromises, new contents, we are here to give you the best information about 2.0 communication. Thanks for being there...

¡Hemos vuelto al mundo blogger!

Después de un tiempo de reflexión, reformas, nuevas ideas, nuevos compromisos y, por supuesto, nuevos contenidos, hemos cargado pilas para ofrecer lo mejor de la comunicación 2.0. Gracias por la espera...

Twitter for Newsroom

"While this group is diverse, we think Twitter and #TfN can be a kind of common ground—and we know Twitter is a tool all journalists can use to find sources faster, tell stories better, and build a bigger audience for their work"


http://media.twitter.com/newsrooms

Spotlight...

Fourteen actors acting...

http://www.nytimes.com/interactive/2010/12/12/magazine/14actors.html?ref=magazine

Which one would you choose?

McDonald's

McDonald's new strategy...

Internet Day

Give a person a fish and you feed them for a day;

teach that person to use the Internet and they won't bother you for weeks.
Anonymous

More Coca-Cola

Upcoming social media events...

Every week, Mashable puts together a calendar of upcoming social media and web events, parties and conferences.


Here you have the next 60 upcoming social media events


http://mashable.com/2011/05/09/social-media-tech-events-7/

#Hastag

Hashtag means a tracking topic on Twitter. By using hashtags, you can help people who are looking for more information about something special.

You add hashtags to your Tweets by using the number sign '#' and a word that defines the Tweet's topic. For example, #mothersday or #marketing. You can include more than one hashtag in your Tweet, if appropriate. You can also search for Tweets with hashtags that interest you. And you are free to leave your own comments with an original hashtag. Let your imagination fly...

Do you want to add your own definition? What does hashtag mean to you?
http://tagdef.com/hastag

The Bees Awards 2011

After receiving three times the numbers of entries expected, The Bees Awards are happy to announce their 2011 winners. For their 2nd Edition, The Bees Awards received entries from 33 countries (21 had participated on the 2010 edition).

The quality of work this year was extremely impressive which made the judging quite interesting for our 20 world experts. The list of nominees and winners announced today represents work that is exceptional and is considered as the World's Best in Social Media Marketing.

And the winners are...
www.beesawards.com/bees/2011winners

New Ipad 2 Commercial

If you asked...

Community Manager

A Community Manager...

1. Is a good connector between your company and its marketing.

2. Has very social skills, someone who knows how communication works and what to do in every situation to keep the business up.

3. Has truly passion about the brand. Their core responsibility is promoting the brand.

4. Desires to help contacts, colleagues, customers... Their avalaibility is very important.

5. Loves Internet, Social Network, Social Community. Community means identity and affinity.

6. Will be enable to keep abreast of unforeseen possibilities.

Life's easy...

Obama's speech 2/05/11

Obama announces Bin Laden's death.

Iphone 4, white!

The expected white Iphone 4 will be out very soon.

It is known that the white iPhone 4 brings absolutely nothing new: the only difference is the colour.

Controversial Ad

A billboard, advertising the zombie-themed series 'The Walking Dead' appeared next to a funeral home in the UK. People are upset with this controversial and unfortunate chance. And they are wondering if it's a real chance or an intentional advertising.

Blended Marketing

By blending the best of traditional marketing strategies with new Internet approaches, your chance of nailing the target audience is greatly enhanced. There is a debate about old and new technologies, marketing or strategies, but the best way to achieve good results is to mix all of them.

TRADITIONAL MARKETING + E-MARKETING = BLENDED MARKETING

Happy Earth Day!!

"One person can save trees, together we can save forests"



Starbucks

The Force II

The Force, advertisement of Volkswagen is a well-known ad which makes you smile when you see it... And we realised that kids can have an extraordinary power...




See what happens when the "mite-iest" of mortals wields Thor's hammer...

More Celebrations

The Like button lets a user share your content with friends on Facebook. When the user clicks the Like button on your site, a story appears in the user's friends' News Feed with a link back to your website.

It was easy to understand how it works and now, the button "Like" celebrates its first birthday. So, Happy Birthday! We like it! We like you!

125th Birthday!

Coca-Cola celebrates its 125th birthday with new designs and happiness to everyone!

Always different, always Coca-Cola.

Dramatic changes in Marketing

Did you know?

There are some videos like this, but we chose this one to bring you some curious facts and ideas that maybe you didn't know...

Royal Wedding, T-Mobile

T-Mobile celebrates the marriage of William and Kate taking part in this particular event. People are looking forward to the Royal Wedding!

...

"Intrigue is the focus.

Desire is the catalyst.

Inspiration is the spark.

Creativity is the fire."

Anonymous

Photos of the week

Best pictures of the week 8-15 April.

Time Magazine
http://bit.ly/i6iWua

Love 146

Children are not for sale is one of the slogans. Love 146 is an organization that helps young girls that are sold in sex trade. They build safe homes where they will feel safe. Some important people, like Paramore have taken part in this initiative.

Join them and register to make a difference. http://love146.org/

11/04/11 Trafalgar Square, London

Business and the web user experience

"User experience designers are the digital equivalent of architects"

Andy Budd

Read more:

Are you experienced? Business and the web user experience, by Bobbie Johnson Technology

http://www.bbc.co.uk/news/business-12925517

Our Ad of the week (Behind the scenes)

Powerful words in Advertising

you helpful now results better exclusive pioneering steps genuine astonishing save love practical famous extraordinary weird delighted quality technology easy free proven guaranteed safety breakthrough best competitive notice unlimited amazing mainstream imagination tremendous value wisdom gift live tested outstanding authentic success sex professional colossal quantity reward liberal compromise life hottest discount fascinating important expert offer remarkable yes wonderful world Internet scintillating...

Ray-Ban NEVER HIDE

Mad Men

Almost everyone who sees this picture, knows that this American dramatic series, created and produced by Matthew Weiner, is one of the best concept of society and culture of the 60's, highlighting cigarette smoking, drinking, sexism, business, marketing and publicity.

Mad Men has received critical acclaim, particularly for its historical authenticity and visual style, and has won multiple awards, including thirteen Emmys and four Golden Globes. From our blog, we highly recommend it. Don't miss it!

Transition

Translate your Tweets

Translate your tweets into multiple languages.

Just add the hashtag of the language you want to translate into. It's easy, isn't it?

http://noupload.com/translatetweet/connect.php

50 Tools for Web Based Collaboration

Collaborative Project Management. Brainstorming. Conferencing. Idea Management / Research. Others.

You can find them here: http://www.popwuping.com/culture/software/50-tools-for-web-based-collaboration.php

Viral Marketing, examples...

Viral Marketing

Viral marketing—having others tell and spread your story for you —is one of the most exciting and powerful ways to reach your audiences. It’s not easy to harness the power of word-of-mouse, but any company with thoughtful ideas to share—and clever ways to create interest in them —can, after some careful preparation, become famous and find success on the Web.

The New Rules of Viral Marketing by David Meerman Scott

http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf

What coaching is...

Coaching by Marcia Wieder

Coaching is an ongoing professional relationship that helps people produce extraordinary results in their lives, careers, businesses or organizations. Through the process of coaching, clients deepen their learning, improve their performance, and enhance their quality of life. In each meeting or call, the Coach listens and contributes observations and questions. This interaction creates clarity and moves the client into effective action. Coaching accelerates progress by providing focus and awareness. It concentrates on where you are now and what you are willing to do to get where you want to be in the future, recognizing that results are a matter of your intentions, choices and actions. Supported by a good Coach's efforts and the application of the coaching process, amazing things can happen.

The Dream Coach Process...

1. Set An Intention

2. Maintain Integrity

3. Live On Purpose

4. Access Your Dreamer

5. Learn From Your Doubter

6. Believe In Your Dreams

7. Failure Can Lead To Success

8. Take Serious Steps Forward

9. Building Your Dream Team

10. Live As A Dreamer

Weber Shandwick

James Warren discusses Social Media.

Present

This is the present, not the future...

Recommendation!

The Virtual Revolution




Source: BBC Two. http://www.bbc.co.uk/virtualrevolution/

Estrategies

Tips

Some of the reasons why people don't follow "YOU"...

Images: http://www.mashable.com

Success

1. Achievement of an action within a specified period of time or within a specified parameter. Success can also mean completing an objective or reaching a goal. Success can be expanded to encompass an entire project or be restricted to a single component of a project or task. It can be achieved within the workplace, or in an individual's personal life. For example, if an individual's personal goal is to be accepted in a new career, success would occur after the individual has been officially accepted into his or her new place of employment.

2. Colloquial term used to describe a person that has achieved his or her personal, financial or career goals. It could also be used to describe an individual that has more objects (money or any other desirable item) relative to another individual.

Reference: http://businessdictionary.com/

Time and its secrets...

Introduction...

What some important people said about Communication...

Speech is power: speech is to persuade,
to convert, to compel. It is to bring another out of
his bad sense into your good sense.

Ralph Waldo Emerson

Saying nothing... sometimes says the most.

Emily Dickinson

Good communication is as stimulating as black coffee,
and just as hard to sleep after.

Anne Morrow Lindbergh

I'm a great believer that any tool that enhances communication has profound effects in terms of how people can learn from each other, and how they can achieve the kind of freedoms that they're interested in.

Bill Gates

Innovation distinguishes between a leader and a follower.

Steve Jobs

What we do...

This is...